Wednesday, May 8, 2019

Honda's "e", a "production concept"...

It's been a while since posting. Reason being because there is a big movement amongst the manufactures and their small affordable cars (they are ALL ditching their small cars) and almost nothing related is going on in the world, good-design wise, that is worthy of desire, money or talking about. Even the Teslas, as awesome as they are, are not the best looking (and they are BIG). The $250,000 Tesla Roadster is great looking, but we are interested in functional, durable, and beautiful designs the masses can obtain and enjoy. While Lamborghinis, Ferraris and Bugattis are some of the most beautiful cars on the planet, most people will never own and enjoy one. Beauty and great design can and should be for all. If people and societies die without beauty and great design, then it is of upmost importance and the paramount of responsibility that the top goals of all manufactures should be beauty and great design.

 The Honda e is making big headlines in the Battery Electric Vehicle (BEV) world, right now. Honda is calling it a "production ready concept" whatever than means. I suppose it's supposed to mean that Honda is not going to bait-and-switch us with a fabulous concept and a really ugly production model. However, Honda is still using that word "production". They are the ones doing it, which means they want the liberty to bastardise the beauty of the "production concept" and then when the masses complain about the lack of beauty from concept-to-production, Honda will simply point out "production...". Sigh.

 Tangent rant: The manufacturers need to get it through their salesmanship-&-marketing thick skulls that nobody cares that they can create a really cool looking concept! WHO CARES!? They have the highest paid, most skilled, talented and trained artists and designers on Earth! Of course they can create and churn out the most beautiful concepts, day-in-day-out. Big deal. They are manufactures, not What everybody expects from manufacturers are responsibility and stewardship! We expect that they will produce fabulously beautiful and great designed PRODUCTIONS, for us to spend our hard earned money and desire on. /end-rant.

 Back to the Honda e: Its an amazing looking car (production-concept)! The gestalt for this little B-segment grocery-getter is practically perfect. THIS is what small cars should be looking like, that someone in charge at the manufacturer, has a spine and cares about making a small car worthy of desire and money. NOW, lets see what makes it to productions.


The Honda Urban EV "PROTOTYPE":

I like the square-ish tail lights of the Honda Urban EV "Prototype" much MUCH better.

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